Baskin-Robbins keeps the tears away with Melt Insurance

It is one of the classic food visuals. The fallen ice cream, melting, puddling on the ground followed by the tears. Baskin-Robbins is wiping away that sadness with Melt Insurance.

On August 14, Baskin-Robbins will give anyone, whether they purchased an ice cream from its store or another one, a free ice cream cone if it melts before you eat it. It is time to skip the sticky hands, the mess, or however people want to describe the situation. The reality is that free ice cream is coming.

To be clear, the Baskin-Robbins free ice cream promotion does not require proof of a melted ice cream cone, fallen cone, or any other ice cream disaster. Basically, anyone and everyone can go to the Baskin-Robbins ice cream app and get free food.

When ordering via the brand’s app, use code MELT at checkout. Yes, customers need to use the app and the code. No one should just walk up to the counter and demand a free cone.

Although many people will gleefully scream for some free food, it is interesting that the Baskin-Robbins made this promotion an app only offer. In some ways, it is a great way for the brand to get people to download and use their app.

Since all the ordering will be done via the app, it would be fun for Baskin-Robbins to share which ice cream flavor was the most ordered. Will people go with the tried and true, popular flavors like chocolate, vanilla or even cookies and cream?

Given that guests are getting free food, it might be time to try something new. Maybe it is time to step back to that youthful exuberance and get a brightly colored, sweet cotton candy or vibrant fruit forward option. What about that rum raisin that so many people forget about?

No matter which flavor guests prefer, free food is being served thanks to Melt Insurance. Head to Baskin-Robbins on August 14, after ordering a free ice cream scoop on the app. Ice cream makes any day a little sweeter.