Betty Crocker whips up a magical treat with Wicked Mix and Reveal

Many people appreciate that baking has a sprinkling of magic in every bite. With the new Betty Crocker Wicked Mix and Reveal, the specially themed food items will have home bakers soaring to sweeter heights.

Ahead of the highly anticipated Universal Pictures "Wicked" opening in November 2024, Betty Crocker is ready to cast a spell on dessert lovers. The brand's first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes might be its most popular offering yet.

Speaking about the new baking mixes, Jenny Jonker, Betty Crocker Brand Experience Manager said, For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film. The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”

Although Betty Crocker did not reveal all the magic stirred into these colorful mixes, bakers will be surprised as the colors reveal themselves. Whether it is a perfectly pink Glinda inspired offering or a bold green Elphaba treat, the reality is that either baked good will bewitch people’s craving for colorful sweetness.

While the Mix and Reveal line will fly off the shelf, there are other Wicked inspired ideas that could have people cast under their spell. Similar to how both Glinda and Elphaba are better together, Betty Crocker has a variety of food mash-up ideas that prove two desserts are better than one.

The Wickedly Better Together recipe combinations blend familiar and new. From the Fantabulous Brookie to the Outstandiful Cookie Pie, these recipe ideas can inspire home bakers to find connections between their favorite desserts. Sometimes the best bites are ones that combine multiple desserts in a single bite.

The new Betty Crocker Wicked themed baking kits are rolling out on store shelves now. Check with retailers for pricing and availability.