Busch Light helps singles reel in their perfect catch

Busch Light partners with Plenty of Fish
Busch Light partners with Plenty of Fish / Busch Light

Whether it is the calm of the water or the lure of the prize, fishing is a popular pastime for many people. Some celebrate the moment with the crisp refreshment of Busch Light. Toasting that perfect day by the water could be the lure to finding the perfect match.

Certain combinations are perfect pairs. Food combination can be easy. Peanut butter and jelly, cookies and milk, and even Busch Light and fishing. The ice cold can in the cooler can be the companion when the lines are not biting, or it can be the beverage pairing to that fresh catch served at dinner. Sometimes the simple, easy food and beverage pairing is a lasting companionship.

Finding that special connection with another person is not always quite as smooth sailing. Even though romantic movies make people believe that fate will bring the perfect partner, the online dating world can be a little tougher to navigate. Finding that “catch” can bring a few throwbacks along the way.

Busch Light has partnered with Plenty of Fish dating app to launch the Fresh Pic Badge. The idea is to offer people who love fishing a way to connect.

As Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch, said, “Just like our fans, we’re passionate about the great outdoors, and there's no denying that the best way to enjoy spring fishing season is with a rod in one hand and a cold, smooth Busch Light in the other. It’s all for the love of fish lovers! We hope to see our fans out by the lake soon with their perfect catch.”

Although there can be some inherent jokes about how big that catch was or if a fish pic is really photogenetic, the reality is that people need to find connection in order for a match to succeed. If a person would never cast a reel, they might not be a good choice for the avid fisherman. There is a big difference between enjoying hours on a lake and preferring to spend an evening at the opera.

The partnership announcement comes in conjunction with the return of the Busch Light limited edition fishing cans. A favorite for many beer drinkers, the can might be a photo op instead of the fish, too. Maybe people can connect over the appreciation of the beer.

Whether or not the new partnership results in more people reeling in a new connection or just gives people something different to discuss remains to be seen. In either case, enjoying a cold Busch Light with some fish is always a good choice. That combination is always a perfect catch.