Butterfinger brings a sweet, crunchy twist to the traditional bagel schmear

Since a plain bagel can be a tad too boring, a schmear takes the taste to the next level. Butterfinger and PopUp Bagels say yes to a sweeter breakfast option, and everyone will want to lay a finger on this special food collaboration.

Life is too short to settle for just another bite. Fun, frivolity, and even a little funny can take a familiar food and make it taste even better.

Many people enjoy a classic bagel for breakfast. While New Yorkers or even Montreal natives might tout their bagels as the supreme bready delights, one aspect is universally true. A bagel is better with a topping.

Whether it is a schmear, butter, peanut butter, or even Nutella, that spread on a warm bagel makes the chewy interior and crisp outer layer taste even better. Whether the pairing is a classic, innovative or something in between, plain bagels are definitely out like last year’s food trend.

This fall, Butterfinger is staking a new claim in the food world. It is time to bring some extra sweetness to breakfast with a new collaboration with PopUp Bagels. The food brands have created a “cream cheese spread made with Butterfinger.”

Speaking to this special offering, Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio said, "We're always looking for new and creative ways for our fans to enjoy Butterfinger and we're delighted to put a fun spin on breakfast with our PopUp Bagels partnership. The blend of Butterfinger's iconic crispety, crunchety, peanut-buttery bar mixed with PopUp Bagels schmear is a flavor like no other and we can't wait for everyone to try it.

The reason why this food collaboration will be an instant success is two fold. First, the slightly salty, sweet Butterfinger with the cream cheese works. Given that cream cheese can be rich, those other two flavors can help break up the monotony and even lift the taste.

Additionally, the actual pieces of the candy bar add texture. Those little crunchy pieces add to overall eating satisfaction. It is like a little bit of candy treasure hidden in the creaminess.

The special Butterfinger and PopUp Bagels schmear will be available Wednesday, September 25 through Tuesday, October 1. Preorder open online Sunday, September 22 at 12pm EST via PopUpBagels.com.