Chips Ahoy Big Chewy Cookie goes bigger with size and sweetness

As one of the most iconic chocolate chip cookies, Chips Ahoy has been a staple in many people’s lives. Whether it is dunked in milk or nibbled while watching movies, that perfect balance of cookie dough and chocolate chips is irresistible. Now, a new flavor is hitting the shelves and the big bite has people hungry for more.

Food trends show that people are craving bigger treats. If people choose to indulge, that food needs to satisfy, have a sense of fun, or otherwise be enjoyable. A miniscule portion can leave people wanting more.

With the new Chips Ahoy Big Chewy Cookie, the size is instantly noticeable. Whether shared with a friend or kept to yourself, that classic dessert satisfies.

As Jen Levin, Senior Brand Manager for Chips Ahoy US said, “From our original cookies to our newest innovations, Chips Ahoy fans have long enjoyed our iconic brand and mouthwatering flavors.  For over 60 years, Chips Ahoy cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy deliciousness to share with a friend!”

What are the new Chips Ahoy Big Chewy Cookie flavors?

As part of the product launch, there are three flavors of the Chips Ahoy Big Chewy Cookies. They are Classic, Chocolatey Brownie, and Chocolatey Caramel. Of course, most people will gravitate to the classic cookie. It is a great choice for a snack, lunchbox treat, or just because.

While these cookies are intended for on-the-go eating, two of these cookies would make a great sandwich. From ice cream to a chocolate spread, there are plenty of options to transform the dessert.

The most interesting flavor is the Chocolatey Caramel.  The blend of the caramel-flavored chips and chocolate chips makes for a robust flavor. It does tend to be a touch sweet, but the caramel flavor is something different. Smart innovation includes flavor and size.

Lastly, the Chocolatey Brownie is the richest option. While it is called a cookie, it is like a big brownie. This option is a great choice for anyone who loves brownies but does not want to bake.

The new Chips Ahoy Big Chewy Cookies are rolling out into stores now. Check with convenience stores for pricing and availability.