Chobani grows its pumpkin spice line with new and returning favorites
While the real pumpkin patch grows larger every day, the grocery store’s offerings of pumpkin spice seasonal food options are growing, too. Chobani has several new and familiar favorites that have people adding several extra treats to their basket.
Pumpkin spice food remains popular. While swicy and saucy options take over restaurant menus, the gourd influences the grocery store. From breakfast to dinner, it seems that those warm, comforting spices flavor almost everything. If pizza heads to the pumpkin patch, it could signal that the seasonal favorite has jumped the shark.
Chobani understands that to keep the pumpkin flavor fresh, it needs to be innovative. This season, the brand is offering two new offerings to its lineup. They are Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk.
The idea of a seasonal yogurt drink is smart for Chobani. With consumers wanting more easy to eat, on the go options, brands need to blend function and flavor to get the product off the shelf and into the cart.
The Chobani Pumpkin Spice Greek Yogurt Drink is a great alternative for the person who wants a protein rich, on the go beverage that still has a seasonal twist. Instead of another PSL, why not grab a beverage with real pumpkin in the mix.
The seasonal oatmilk option is equally as important. Given that plant-based food choices are standard, not just a specialty item, brands need to incorporate seasonal flavors. For anyone who appreciates the Chobani oatmilk, they can be part of the PSL moment.
Additionally, returning favorites make everyone happy. From the simple Chobani Pumpkin Spice Greek Yogurt to the Chobani Pumpkin Harvest Crisp Flip, these offerings can be a simple snack, part of a meal, or maybe even a dessert.
Truthfully, the Chobani Pumpkin Harvest Crisp Flip feels like a dessert. The cinnamon frosted cookies with creamy frosting chunks tastes like a pumpkin bar was folded into the yogurt. Without having to bake, it hits that sweet, satisfying, and even a little comforting moment that people want from pumpkin spice season.
Also, Chobani’s associated brand, La Colombe embraces seasonal pumpkin with its Pumpkin Spice Draft Latte. Given that La Colombe’s version has less sugar, it satisfies that spice craving without the cloying sugary note that takes over some brand’s beverages.
No need to wait for the first chilly day to enjoy all the pumpkin flavors. Chobani and La Colombe have their seasonal offerings in stores now.