Club Crackers creates a page-turning book club experience at Book Club House

For many people, a great book is more than just a compelling story. Each word immerses the reader into a world where anything and everything can happen. As book clubs discuss that compelling prose, the camaraderie shared over some simple bites, like Club Crackers, make that story even more enjoyable. Now, some lucky people can open the door to the Book Club House and create a food story of their own.

Even though movies are compelling and social media offers distractions, a great book opens the mind in a different way. One person’s words can be read by millions, and each person can imagine that world through their own lens.

Those different perspectives are what makes book clubs compelling. Bringing together different views makes for a fuller appreciation of that story. With a bounty of food on the table and spirited conversation, people are hungry to turn the page for more.

Club Crackers is giving book lovers that ultimate experience. At the Book Club House, the food brand partnered with Lucy Score. The special rental transforms a HomeToGo space into a Riley Thorn romantic mystery experience.

According to Club Cracker’s Carrie Foose, Director of Brand Marketing for Kellanova Crackers: “As a staple on spreads and platters at any book club gathering, we know how special it is for your club to connect over experiences that take the story beyond the book,” said Carrie Foose, director of brand marketing for Kellanova Crackers. “That's why we're offering a book club experience like no other — transporting your entire club into the pages of your favorite books — with plenty of Club Crackers to munch on, of course. We can’t wait to bring the world of Lucy Score to her fans and watch this first-of-its-kind immersive experience come to life." 

For a chance to book the HomeToGo Book Club House, people submit their entry via HomeToGo.com/BookCLUBHouse. Complete information for the required essays can be found via the submission portal.

As more companies appreciate the connection between pop culture and food, these types of promotions are more common. If people look fondly at the cracker box or one bite brings back all those memories, the food brand will always be part of a consumer’s shopping list.