Dunkin’s newest PSL is a total game changer
When pumpkin spice season arrives, that first sip might satisfy a craving, but sometimes people want more than just another PSL. Dunkin takes that fall flavor in a new direction by bringing it to happy hour.
Some people might complain that pumpkin spice season comes too early. Others might think that the market is over saturated. Even if the commentary gets more frothy than that topping on a latte, the reality is that the PSL is never going away.
For those who want to embrace it, yet want a beverage that is more than just another latte, Dunkin Spiked Iced Coffees have the perfect solution, a spiked PSL. Ready to crack open that can?
As Brian Gilbert, Vice President of Retail Business Development at Dunkin’ said, “As one of our most highly anticipated seasonal offerings, Pumpkin Spice Latte has become a staple amid everyone’s favorite cozy season. Recognizing this, we knew we had an opportunity to create something special with an adult twist on the beloved beverage. After receiving such an overwhelmingly positive response on our Spiked Iced Coffees after only one year in market, the Dunkin’ Spiked Pumpkin Spice Iced Latte felt like a natural addition to the line, allowing us to meet the growing demands of 21+ consumers seeking new spiked spins on their favorite Dunkin’ – and fall – flavors.”
The new Dunkin’ Spiked Pumpkin Spice Iced Latte captures the classic Dunkin PSL flavors with a little extra in that can. The sweetness, spiciness, and warmth is there but with a 6% ABV. It is real coffee with non-dairy creamer.
Given that espresso martinis continue to be uber popular, this ready to drink option might be the perfect choice for fall parties. While spend all that time shaking when this PSL is just a pour away.
Adding the seasonal option to the popular Dunkin Spiked Iced Coffee line-up is smart. While there is always a thirst for that mocha, caramel or original, there are plenty of reasons to enjoy the seasonal rift.
Since there is a PSL for fall, could a winter option be available too? Only time will tell if there is a Peppermint Mocha option for the holidays. It might be the must have beverage to enjoy with all those holiday cookies.
The Dunkin Spiked Pumpkin Spice Latte will hit stores in August. It will be sold in 4-packs in select states’ retailers.