Ferrero Rocher wants you to melt into a good book
Sometimes life’s simple pleasures are the ones that allow people to recharge, reconnect, and otherwise regroup. Ferrero Rocher launched "Reading is a Treat" challenge to encourage everyone to savor that moment of indulgence with one of its chocolate bars.
In a world full of sound bites and quick clips, it can be hard to step away and unplug. A good book can be the diversion. Those carefully crafted words create worlds that blend reality and fiction in the most captivating way possible.
Through the “Reading is a Treat” challenge, people are encouraged to open the page and the chocolate bar. Those moments of self-discovery through both a book and a food makes for a sweet reward at the end.
As Robert Hoover, Vice President of Marketing, Ferrero Premium Chocolate explained, "Ferrero Rocher has always encouraged celebrating the moment from cozy evenings connecting with others to precious opportunities for self-indulgence. By celebrating readers, we're encouraging them to take their solo indulgent moments to the next level with a new luxurious chocolate bar and a good book – the perfect combination."
While many people will go to Reading is a Treat challenge to enjoy a free chocolate bar, it is more than just the food that the candy company is trying to celebrate. Of course, the Dark Hazelnut and Crunchy Salted Caramel flavor is totally indulgent and deserving of a moment to simply sit, eat, and savor every square.
Joining other Ferrero Rocher bars, the Dark Hazelnut and Crunchy Salted Caramel bar captures the total flavor profile. The dark chocolate bitter note with the sweetness from the salted caramel and the texture from the pralines is totally satisfying.
Still, the over-reaching concept of this promotion is equally as vital. Choosing to take time to read a book might seem like a luxury, but it should be an everyday luxury, just like eating Ferrero Rocher. Choosing to do something for yourself needs to become a priority.
Instead of carving another meeting into that 15 empty block, carve out that time as a moment for “me.” Peel back the golden wrapper of a Ferrero Rocher, crack open a book, and be swept away by the story waiting to be discovered.