First Watch proves the first meal of the day is where meaningful memories happen
While mom always touted that breakfast is the most important meal of the day, that first meal can be more than a hurried bite while rushing out the door. At First Watch, the restaurant brand appreciates that breakfast, brunch, or lunch is the meal where it is time to make connections around the table.
There is something special about breakfast food. From that pancake stack to the perfectly cooked egg, there is something satisfying about a great meal to start the day. It is one of the few times where a simple ingredients can be served in various ways so that everyone satisfies a particular craving.
Over the past several years, First Watch, the fast-growing restaurant chain, has expanded its footprint to 29 states. The company has never lost sight of that draws guests back to the table time and again. Every meal is meant to build a connection beyond the plate.
As Matt Eisenacher, Chief Brand Officer at First Watch said, “Some of the most meaningful memories happen around the breakfast table. It’s more than a meal, it’s a time to gather and connect. Through the years, we’re proud to be a part of special moments that have evolved around our tables, and we look forward to paving the way for more.”
That idea of “paving the way for more,” is a multifaceted approach. Recently, the restaurant brand has leaned into pop culture moments. For example, the celebration of US Olympians Cook and Bacon was more than just a play on words. It highlighted the hard working, “you first” commitment that the restaurant brand has for its employees and customers.
Even though few people will ever stand shoulder to shoulder on that diving platform, everyone can sit shoulder to shoulder at the table and strengthen that connection to each other. Whether they share a love of Farm Stand Breakfast Tacos or prefer an extra helping of Million Dollar Bacon, the reality is that people are hungry to foster those connections.
More recently, First Watch celebrated happy couples who sweetened their love connection over a great meal. Whether it was that “first” brunch or the 100th stack of pancakes, making and fostering that love affair with the restaurant brand is vital to its success and growth.
Looking ahead, First Watch is poised to continue this momentum. Whether it is the meal with the kid who is home for college during the holidays or a gathering of moms who are commiserating over the empty nest feelings, everyone appreciates that warm hospitality and delicious food.
Memories tied to food draw people back to the table time and again. Luckily, First Watch will have an open seat waiting for everyone that fullfills the body, mind, and soul.