GoGo squeeZ Active Fruit Blend with Electrolytes are perfect for active snacking
From the quick burst of energy during a long tennis match to a pick-me up before the big game, the new GoGo squeeZ Active Fruit Blend with Electrolytes fills a void in the snacking category. Who needs gels or gummies when there is a real fruit option?
Growing up many people can remember those orange slices served during halftime. That burst of juicy sweetness was the perfect little boost to make the second half feel less daunting.
While fresh fruit will always be part of the conversation, many people want easy, conveniently packaged food items that do not have to be refrigerated or can be enjoyed everywhere are a priority. GoGo squeeZ has been a favorite in school lunches or eaten as a quick snack. But, they were not necessarily designed to offer an extra boost or benefit for those active, busy lives.
The new GoGo squeeZ Active Fruit Blend with Electrolytes is a game changer in the snacking category. By combining fruit with electrolytes, the single serve pouch is the fuel that people crave to get through the next set, game or match.
As said GoGo squeeZ Chief Marketing Officer Mark Anthony Edmonson said, "This announcement marks a revolutionary step for GoGo squeeZ as we grow our brand and grow with our consumers. We are energized to introduce GoGo squeeZ Active Fruit Blend with Electrolytes to active individuals who are on-the-go, and to families that have loved our brand for years.”
Available in three flavors, Strawberry Pineapple Orange, Cherry Raspberry Lime, and Blueberry Strawberry Lemon, the options are approachable. While each one has a touch of sweetness, there are enough tart notes to keep the taste from becoming a sugar bomb.
Each one has a broad based appeal. Although not as simplistic as just an applesauce, the fruit blends are light enough to enjoy while being active but also are equally enjoyable anytime. Although not necessarily designed for a pre-workout scenario, these pouches might be the fuel to start that epic adventure off on the right foot.
More importantly, those citrus flavors help to keep the taste refreshing, especially on a hot day or when people are working up a sweat. As anyone who has drunk lemonade appreciates, those tart notes draw you back for another sip. It is the perfect way to keep and stay hydrated.
To kick off the new line, the GoGo squeeZ Active Fruit Blend with Electrolytes are available at Sam’s Club, in a 18-pack box and at Target in a 10-count box. Additional retailers, including Walmart, Kroger and Amazon will offer the food for sale in June.