Häagen-Dazs Chocolate Cookie Crumble is the ultimate dessert on a stick

A scoop of rich, velvety ice cream is always a simply delicious indulgence. Sometimes that bowl and spoon can be replaced with a little more fun by eating a treat on a stick. With the new Häagen-Dazs Chocolate Cookie Crumble flavor, the sweet treat will have people screaming for more.  

Eating food on a stick has a different feel than using a utensil. Whether it recalls a childhood moment, a little like playing with food, or just the willingness to eat with free abandon before the frozen treat melts, it makes people smile. When that scenario is combined with delicious flavor, it is a win all around.  

Häagen-Dazs is launching two new bar flavors, Chocolate Cookie Crumble and Dulce de Leche. Speaking about the new food items, Rachel Jaiven, Head of Häagen-Dazs Marketing said, "We are thrilled to be expanding upon our lineup of snacking options. The introduction of Chocolate Cookie Crumble and Dulce de Leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavors." 

Adding these two bar flavors to the line-up is a smart choice for Häagen-Dazs. First the Chocolate Cookie Crumble is a classic flavor that appeals to all ages. Blending the slight crunch from the cookie with the luscious chocolate and creamy ice cream is the textural dream.  

For people who love cookies and cream, it is an elevated version. With the fudge swirls being little treasure finds in each bite, people might want to take their time eating it.  

The Dulce de Leche flavor is a new take on a classic. That combination of dulce de leche swirls and milk chocolate is balanced sweetness. 

For more information on the new Häagen-Dazs Chocolate Cookie Crumble and Dulce de Leche dessert bars can be found on the brand’s website. The 3-count, full sized bars will be available in stores starting in April.