Hefty's Kickoff Cups bring a new conversation to tailgating
As many football fans appreciate, the pre-game, tailgating, is just as vital to the game day experience as the plays during those four quarters on the gridiron. With Hefty’s Kickoff Cups, the favorite brand is ready to add some new colorful conversation to the food and beverage gathering.
This year it seems that everyone is a football fan. Long gone are the days where guys gathered in their jerseys and told stories about the legendary plays from decades ago.
Today’s fans are a diverse group. Girls who didn’t know a slant pass from an end run can now discuss the intricacies of the game with people who have been watching for decades. That shift has caused many brands to adapt. Hefty is one of them.
The new Hefty’s Kickoff Cups are all about making tailgating more social. While Packers tailgate might welcome everyone with a cold one and a plate of cheese, the reality is that some people might not be as outgoing without a little assistance. A conversation starter can be that little push.
According to Courtney Bednar, Director of Marketing and Innovation with Hefty Tableware “Football gained fans in record numbers over the past year, bringing sports newbies together with longtime fans. As such, the tailgating celebration has drastically changed, and Hefty wanted to ensure that all fans were excited for the 2024 season. Embracing this new dynamic, we wanted to create something only the Official Cup of Tailgating™ can do by shifting focus from what's in your cup to what's on your cup, breaking the ice and sparking engaging interactions at tailgates and watch parties."
Hefty’s Kickoff Cups and its Hefty Kickoff Cups Kit have everything that the tailgating host needs for an epic event. The colorful cups have fun sayings that can fill the silence during those awkward moments.
Phrases like “what's an iconic football moment you'll never forget?” which will get a diatribe from the older generation. After all, everyone has an opinion on which Cowboys coaching era was the best or can remember that Joe Montana hail mary moment.
Other phrases, like “Who's your dream halftime show headliner?” is a little more inclusive. Anyone who is at the game for the pop culture reference will appreciate the open ended question to talk about their favorite era.
The Hefty Kickoff Cups Kits featuring the Official Cup of Tailgating are available now through September 25 at HeftyKickoffCups.com.
Ready for game day? With a great cup in hand, the only thing next to figure out is the food and beverages for the event.