Hellmann’s says there’s more than one way to cover the spread on game day
Football season means different things to various people. Some can quote every stat and have carefully managed a winning fantasy team featuring their favorite team’s quarterback. Others do not know an end route from a slant pass, but they can make a mean Tailgaters Cheese Spread. This football season, Hellmann’s scores wins with all the football watchers by covering the spread.
Over the past several years, Hellmann’s has shown the classic mayonnaise is more than just another condiment. While many people have boosted the flavor on a simple sandwich or whipped up a great potato salad, that classic spread is more than just a flavor enhancement.
In the world of food and culture, people want to be connected. Food brings people together beyond the bite. Even in the football world, rivals can find common ground over the tailgate table. It does not mean they will switch jerseys after the game, but they both can toast to the love of game day food.
This season, Hellmann’s is hitting the road to bring some “mayo-tivation” beyond the gridiron. With the help of its new mascot, Manny Mayo, some creamy, delicious surprises are in store for football parties.
As Chris Symmes, Head of Marketing, Dressings at Unilever said, “We know that some people show up to the tailgate for football, and others show up for the food spread. Whatever your motivation is, Hellmann’s is covering the spread for football’s dedicated fans and helping to mayotivate them this season. From our Big Game advertising spots to our partnership with Will Levis, Hellmann’s is continuing to deepen its footprint within football culture and remind fans that mayo is the ingredient that brings their game day dishes together.”
Hellmann’s is hitting the road and its first stop is September 29 in Jacksonville, Florida. Given the Jaguars current record, they could use a little “mayo-tivation.” Luckily, the team’s fans are still spreading the love for their Florida team.
Additional stops will happen for three more weekends. To see where Manny Mayo and the Hellmann’s RV is off to next, follow the brand’s social media for clues.
If the team does not stop at your favorite stadium, do not worry, there is plenty of recipe inspiration to cover everyone’s food spread. From appetizers to mains, there is a dish for everyone. After all, cooking anything for someone else is always a winning play.
Manny Mayo is ready to cheer for another winning food spread. Do you have another perfect Hellman's dish that will get everyone on their feet?