HI-CHEW Gummies bring textural innovation to the classic chewlet

HI-CHEW Gummies and HI-CHEW Gummies Sours
HI-CHEW Gummies and HI-CHEW Gummies Sours / HI-CHEW

When candy lovers want intense, fruity flavor, HI-CHEW has been a favorite candy. While their offerings are plentiful, one aspect has never changed, until now. HI-CHEW Gummies and HI-CHEW Gummies Sours bring a bouncy, chewy texture that enhances the overall eating enjoyment.

During the annual Sweet and Snacks Expo, food brands unveil their biggest ideas, latest innovations, and creative takes. Whether or not there will be a thread that ties all the trends together remains to be seen. But, many people are chopping at the bit to get a first taste of all the food innovations.

HI-CHEW’s newest product launch is a gummy candy. Available as both sweet and sour, it is the textural innovation that the brand celebrates. Even though many people love the slightly harder, long lasting original candy chewlet, others wanted something softer. The gummy option fills a void in the line and expands their potential fan base.

Speaking to new HI-CHEW Gummies and HI-CHEW Gummies Sour, Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. said, "The launch of HI-CHEW Gummies and HI-CHEW Gummies Sour is an exciting next step for us in expanding our texture offerings. This addition in texture offerings furthers our goal of showcasing our brand innovation to cater to the U.S. market, and the Sweets & Snacks Expo is the perfect setting to debut it. Now, consumers with both gummy and chewy candy preferences can indulge in the world of HI-CHEW."

HI-CHEW Gummies Sours
HI-CHEW Gummies Sours / HI-CHEW

What are the flavors of the new HI-CHEW Gummies?

To launch the new HI-CHEW Gummies and HI-CHEW Gummies Sour, the candy brand is adding a total of six flavors. They are: Classics - Peach, Mango, Strawberry, and Sours – Green Apple, Pineapple, and Watermelon.

Looking at the six flavors the Pineapple Sour might be the most interesting. While Green Apple and Watermelon are common sour options, pineapple is not. Everyone will want to see how the candy brings a sour tartness to the tropical fruit.

In the traditional category, the peach might be the most curious flavor. Again, it is a flavor that is not often highlighted in the candy or gummy category. While there are some old-school peach rings still on the shelf, this idea should give peach a whole new audience.

Given the potential success of the gummies line, HI-CHEW could have a huge flavor expansion. Since the candy brand is known for its many, creative flavors, this particular segment could grow and innovative the category. From tropical to global flavors, it might be nice to see some curious combinations.

The new HI-CHEW Gummies will roll out on the brand’s website starting in July. Some items may be available in retailers starting in Fall 2024.