High Noon hits an epic, winning drive with a unique golf experience
While the 19th hole might be the place to celebrate a winning round, High Noon wants to make the total golf experience a memorable one. The favorite hard seltzer is hitting the links and wants everyone to pick up a club. With the help of J.R. Smith, 18 holes will be a day to remember.
Golf and a great beverage go hand in hand. Some people might celebrate with a birdie shot and others might need a primer libation to loosen up that swing. The beer cart that traverses those holes has more than just another light lager chilled in the cooler.
High Noon has become a favorite on the golf course. The refreshing, flavorful hard seltzer is perfect for those sunny days. Although it does not necessarily ensure the perfect fairway shot on every hole, it is a way to toast to a great put or ease the pain when the ball goes into the rough.
As Brandon Lieb, VP of Spirit of Gallo. “High Noon celebrates the camaraderie, style, and joy of spending time with friends both on the course and in the sun. We’re excited to elevate a day on the golf course for our fans, and who better to do it with than J.R. Smith as the host of our inaugural ‘High Noon Pro-Am’.”
The popular beverage brand is going to be hosting the High Noon Pro-Am. In collaboration with J.R. Smith, some lucky fans will have the opportunity to play alongside the two-time basketball champion and golf fanatic. While Smith might give some masterful golf advice his podcast, he will be sharing those tips and tricks in real time at the event.
In addition to the special round, some lucky people will look the part with pieces of the High Noon x TravisMathew apparel collection. As any golfer appreciates, looking the part is just as important as having the longest drive in the foursome.
This special collaboration is vital for High Noon. As the Official Spirits-Based Hard Seltzer of the PGA of America, the canned cocktail appreciates that food and sports go hand in hand. Even though many people might enjoy that beverage on the course or at the 19th hole, it extends beyond the green.
More information on this special event and partnership can be found on High Noon’s Instagram account.
It is time to elevate that golf game. High Noon does not necessarily guarantee an eagle on that last par 5, but enjoying the refreshing hard seltzer is always part of a great day on the course.