King’s Hawaiian enters the snack aisle with new Pretzel Bites

While those soft, sweet King’s Hawaiian rolls are a favorite food, the brand appreciates evolving its products is vital. Even though many people have broken a roll for a tasty snack, the new King’s Hawaiian Pretzel Bites might be a game changer.

Over the year’s the popular bakery brand has showcased its food versatility. Whether it is was tooting its own horn at the holiday table or showcasing delicious slider recipes for football season, there are no shortage of recipe ideas for those fluffy, deliciously sweet rolls.

In addition to its classic rolls, Kings Hawaiian does have Pretzel Buns. A slightly more hearty texture, these buns are great for burgers, sandwiches, or even just with a little butter.

Building on the popularity of the pretzel buns, the brand launched Pretzel Bites. The combination of slightly sweet and salty, the poppable snack is a game changer. Plus, since it does not have to be heated, it can be enjoyed anywhere and everywhere straight from the bag.

Whether served with mustard, cheese sauce, or something out of the box, the reality is that these snacks are all about fun. From the tailgate to just a simple snacking meal, people are drawn to the smaller, convenient food options.

As more and more consumers want that ease of use, it is vital that food brands evolve with the time. Now, consumers can buy rolls and snacks from the brand they trust.

While this launch is for King’s Hawaiian Pretzel Bites, could little roll bites be next? Although the texture would not be the same, even smaller or mini-versions of the rolls would find an audience. Just think of the food board. A plate with cheeses, charcuterie, and more with those poppable rolls instead of crackers would be a game changer.

For now, the King’s Hawaiian Pretzel Bites are available now. Visit the brand’s website for retailers.