Little Bites get supersized upgrade with Biggie Muffins

From a quick breakfast to a lunch box food, the popular Entenmann’s Little Bites are a beloved treat. Those tasty muffins just got supersized with new Biggie Muffins.

Many consumers are a loyal bunch. Even though value is always part of the conversation, they crave a product they know and love. Whether it is a new flavor or an updated concept, people are willing to buy that new food because it is from a brand they already have in their pantry.

With the new Little Bites Biggie Muffins, the idea is more than just a supersized treat. It brings the favorite muffins to a wider audience. Afterall, bigger hands might prefer a bigger muffin.

As said Moira Flood, Marketing Director for Little Bites Snacks said, "Our fans grew up with the classic Little Bites muffins in their childhood lunchboxes, after school, and on sidelines. Biggie Muffins have allowed us to provide fans of all ages that perfect bite of nostalgia, now in a bigger size, just like them!". Biggie Muffins are the perfect snack for those with busy lives who crave a moment of sweet indulgence. We're so excited for our fans to try them for the first time!"

Basically, Little Bites Biggie Muffins are twice the size of its traditional muffins. Available in two flavors, Little Bites Feelin' Chocolate Chippy Biggie Muffins! Biggie Muffins and Little Bites Bring On The Party Cake Biggie Muffins, the options appeal to all ages. From the younger generation who craves extra sweetness to the order group who wants to indulge in a treat, the muffins are great for breakfast, snack, or anytime treat.

The expansion of Little Bites into a pre-packaged, large format is smart for the brand. People want options to fit any and every occasion. Additionally, the want for convenient, easy food continues to rise. These items can be thrown in a bag, stashed in the car for a roadtrip, or stacked in the pantry for a quick grab and go option.

While the classic Little Bites will always be a great choice, some people prefer one bigger item. It might be the same serving, but it just feels differently when eaten.

The Little Bites Biggie Muffins are available at Kroger now and will roll out to other retailers soon. They are sold in two formats, individually wrapped eight muffins in four twin packs or a single-serve 4-packs.