Michelob Ultra toasts to the Summer of Team USA

As the world watches the athletic achievements at the Paris Olympics, everyone can crack open a cold Michelob Ultra to toast their dedication, determination, and desire to reach the pinnacle of their sport. The Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games Paris 2024 is ready to celebrate the Summer of Team USA.

Over the years, Michelob Ultra has become that every day, every occasion beer that fits within people’s active lifestyles. Whether it is a cold one after that Turkey Trot or the beer enjoyed while watching the game, there are only positive attributes associated with drinking this easy sipper that fits within a balanced lifestyle.

For the Paris Olympics celebration, Michelob Ultra is showcasing what it means to be part of Team USA. Throughout the event, Team USA members will offer a glimpse into their exciting, and maybe even a little nerve wracking, world. Although all eyes are on the City of Lights this summer, the moment creates anticipation for the Games returning to Los Angeles in 2028.

As Ricardo Marques Vice President of Marketing for Michelob ULTRA said, “We’re honored to support Team USA in representing the best of the American spirit in the biggest stage in sports. This summer also marks the start of an exciting four-year journey for Michelob ULTRA as we build towards the much- anticipated LA28 Olympic and Paralympic Games.”

Through this partnership, Michelob Ultra will offer various activations as well as on screen promotions. One item is the “Home Team” spot. Check out the clip.

Whether people support Team USA at home, at Rockefeller Plaza, or even Universal Orlando’s pop-up event, the reality is that these weeks are an opportunity to come together and find commonality. Sports unite the world when too many barriers try to block the conversation. It is more than medal counts and standing on top of the podium that makes the Olympics great. The event is a time to remember the family, friends, and supporters who laid the foundation to success. That concept is universal across the world.

From the Opening Ceremonies till the torch’s light disappears into the night, raise a Michelob Ultra to the power of sports.