Milky Way celebrates 100 years by encouraging everyone to enjoy the moment

Taking a moment to stop, put down the device, and look around is becoming rarer. People are afraid that they will miss out, become disconnected, or otherwise be forgotten. To celebrate its 100th anniversary, Milky Way encourages everyone to embrace the stop and unplug.

Few brands have made 50 years let alone 100. Even though a year might seem like a lifetime in today’s world, the reality is that brands who have stood the test of time have earned that status. It is more than just flavor. There is something special associated with that food every time it is enjoyed.

With Milky Way, the candy bar is more than just malt-flavored nougat and creamy caramel. Other candies have contrasting textures and bold flavors. With this Mars candy bar, it is about the creaminess, the luscious texture, and the chocolatey goodness. The idea might have started with a nod to a malted milkshake, but it has become its own sweet treat.

Speaking about this milestone, Martin Terwilliger, Marketing Vice President, Mars Wrigley North America, said, “A century of Milky Way is a historic milestone and one we're proud to celebrate at Mars," said . "We take pride in inspiring moments of everyday happiness all over the world through our portfolio of brands, and Milky Way is an essential part of that, reminding people in such a fast-paced world to slow down and experience the joy of the moment."

For anyone who wants to showcase how they “took the Milky Way,” they can share a photo of favorite outdoor destination via social media with #MilkyWay100Contest. Finalists will be eligible to win a prize. More importantly, all these photos could encourage others to take a moment, see what is possible, and choose to explore.

Grab a Milky Way, unplug and celebrate the sweetness. Adding some joy to the day is truly out of this world.