M&M’S Ice Cream Cookie Sandwiches “insure” summer fun for everyone

Summer is all about fun, food, and making great memories. Unfortunately, all that fun in the sun can melt some of the frivolity. Luckily, M&M’S Ice Cream Cookie Sandwiches have “Funinsurance” to keep the good times going no matter if there is a bump in the road.

Even with the best planning, life’s unexpected moments happen. It could be an errant rain shower that cancels the pool party. Or, it can be as simple as spilling on that brand new shirt. No matter the moment, the high point turns from happy to disappointment in a matter of minutes.

One classic visual that captures this utterly unfortunate moment is the dropped ice cream. Parents dread the subsequent tears, tantrums, and otherwise world coming to an end because that precious treat tumbled to the floor.

This summer M&M’S Ice Cream Cookie Sandwiches is ready to “insure” that everyone has a good time, no matter the circumstances. The Funinsurance is the ultimate food and party protection. No need to worry that the grill runs out of gas or the wind blows away all the paper plates, the classic ice cream treat will make up for any unforeseen issues.

Speaking about this special offering, Jayesh Shah, Mars Ice Cream Marketing Director said, “M&M'S Ice Cream Cookie Sandwiches have been making birthday parties more FUN for 25 years. It's only fitting that in honor of this milestone, we invite our fans to join in on the celebration to make festivities a little sweeter, inspiring moments of everyday happiness for all this summer."

Partnering with digital insurance company, Lemonade, the Funinsurance is a way to give back to people. According to the food brand, consumers who purchase M&M’S Ice Cream Cookie Sandwiches now through August 10 can be entered to win protection from canceled fun. Whether it is that afternoon shower that clears the pool deck or the power surge that shorted the freezer, 25 randomly chosen winners could receive $250 to make up for any of those shortcomings.

Although this contest only has a few select winners, the reality is that people need to look at the sweeter things in life. Sometimes food on the grill gets burnt, the party gets canceled, and the ice cream melts. Good times happen when people choose to focus on the fun.

And, if that M&M’S Ice Cream Cookie Sandwich gets a little melted, it is ok. The flavor is still delicious. Just eat it with a spoon versus your hands.

More information on the Funinsurance program can be found at www.mmsicecreamfunsurance.com.