Moe’s expands into street food with Chili Crisp Chicken

While there is always an enthusiastic “Welcome to Moe’s” once a guest opens the door, another warm offering is about to hit the table. The new Moe’s Chili Crisp Chicken is an unexpected flavor from the restaurant brand. Ready for this bold journey into a different type of street food?

Fast casual restaurants appreciate that they need to innovate in order to appeal to both their loyal consumer and to attract new guests. Although tried and true fans never want to see their favorite food leave the menu, a new flavor brings excitement. Even though a guest might order a taco every Tuesday, they are hungry to see that familiar meal in a new light.

At the same time, restaurants do not want to stray into totally unfamiliar territory. Adding Italian flavors to a taco does not make sense. There needs to be some type of flavor and food connection to the original concept.

Moe’s Chili Crisp Chicken is a smart menu expansion for the brand. Street food, in particular street tacos, can be found across cultures. Adding a new flavor option for the popular protein is smart. Again, it is that familiar yet different aspect that people crave.

According to Moe’s, the new chicken flavor starts with the restaurant’s signature Adobo Chicken. The marinade is slightly spice with the chile de arbol, guajillo and fresh jalapenos. That base ensures that the chicken is far from bland.

The new Chili Crisp Chicken gets a boost from Mr. Bing Chili Crisp Sauce. As many people have discovered, this condiment can pair with almost any food. Whether it is a drizzle on ramen or a topping to tacos, those garlic, onion, smokey, and spicy flavors meld with almost anything.

At Moe’s, the Chili Crisp Chicken combines its classic Adobo Chicken with the Mr. Bing Chili Crisp. While the extra flavor punch is apparent, the taste is not overwhelming. When combined with other ingredients in a bowl or burrito, the taste is clear but even a touch subtle. No one is going to be running for cheese or a glass of milk to put out the flames.

To celebrate this new menu offering, Moe’s will give away a free Chili Crisp Chicken Taco on Friday, October 4. The offer is available to Moe’s Rewards members. The offer is available while supplies last at participating locations.

Additionally, guests can add Chili Crisp Chicken to any Moe’s entrée for no additional charge. The specialty menu item is available while supplies last.

This menu innovation is smart for Moe’s. Not only does it add some global flavors to the menu, but it embraces a food trend. Swicy might be overdone in the restaurant world, but chili crisp as a condiment is not common.

By setting itself apart from others, Moe’s is making waves. It might be time to open the door and hear that warm welcome again.