Mystery Flavor Twinkies put everyone’s tastebuds to the sweetest test
While the classic Twinkies are always a tasty treat, the Hostess snack is ready to add a little excitement to the latest offering. Can you solve the Mystery Flavor Twinkies?
Over the years, the classic Twinkies have been transformed in various flavors. From the most recent Cherry Slurpee collaboration with 7-Eleven to seasonal options, there are many ways that the fluffy sponge and the cream center can take on different flavors.
With the new Mystery Flavor Twinkies, available exclusively at Walmart, the idea is to turn the eating experience into a flavor trip. As Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. said, “We’re excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavor.”
While Hostess Brands will share some clues along the way, it will take some time, eating, and maybe even a little practice to solve the flavor mystery. Given that there is no color clues, it will not be easy. Anyone who has watched the blind chef challenges on food television knows how important that visual can be. Hopefully, a scent, bold flavor or something really stands out with that first bite. Sometimes the first impression is best.
Of course, the fun will be joining the conversation and sharing guesses. Whether it is polling everyone around the table or sharing online, those thoughts could influence people’s opinions.
Overall, this idea of a mystery flavor is a great promotion for Twinkies. Beverage brands have leveraged this idea. It is an engaging way for the brand to get people to see that classic favorite food in a new light.
The Mystery Twinkies Flavor is available exclusively at Walmart. More information on the promotions associated with this special offering can be found on Hostess Snacks Instagram account.
Whether or not this special, limited-edition offering is a familiar taste, a taste from the past, or something totally out of the box remains to be seen. Ready to take that bite and make your guess?