Nerds Gummy Clusters expand line with new limited-edition flavors

Ready to unleash your senses with something sweet, crunchy, and gummy? Nerds Gummy Clusters score a win with two new football inspired flavors. These new candy offerings will have people running to the store to get the first taste.

The fall is often a big candy season. While the spooky nights has people trekking for treats, the slightly chilly weather often has people craving something sweet.

When the Nerds launched its Gummy Clusters people swooned over the texturally complex sugary goodness. Unlike other options on the shelf, the little balls of goodness had people eating one or a handful at a time.

Now, the brand is launching two football inspired flavors. They are Nerds Gummy Clusters Grape Strawberry Blitz and Berry Punch Rush.

Speaking to the new candy flavors, Joey Rath, Nerds Brand Director, Ferrara, said, "What a year it has been for the Nerds Gummy Clusters brand. The candy has been everywhere in consumers' cultural zeitgeist. We have seen social media conversations asking if there will be new flavors, from everyday consumers to professional athletes, influencers, and more. We answered the call and couldn't be more excited to bring to life these new limited-time flavors. You can be the ultimate champion of the season if you bring Nerds Gummy Clusters to your next game day watch party."

Based on that statement, two items are clear. First, the Ferrera candy brand is continually listening to and reacting to their candy fans. When people feel that they have a vested interest in the food they love, they are more willing to fill the pantry with those items. The interaction between brands and consumers is vital not only for longevity but also for successful new product launches.

Second, the new flavors look at a broad audience. Sports can often bring people of diverse backgrounds together. It does not mean they are routing for the same team, but they are happy to cheer for a spirited contest.

With the new flavors, Nerds Gummy Clusters Grape Strawberry Blitz and Berry Punch Rush, the connection to football is clear. Even if some people do not know a blitz from a pass rush, the reality is that it sets the tone for rivalry.

The flavors are straight forward, with universal appeal. While Grape and Strawberry might not be the most common pairing, it should hit sweet and a touch tart. The Berry Punch should be a slightly more rounded sweet fruit celebration. Overall, the flavors should appeal to young, old, and everyone in between.

To kick off the food launch, Nerds is pitting these new candies in an epic rivalry. Which flavor will reign supreme? Only time will tell, but it is best to get two bags and do a taste test for yourself.

The Nerds Gummy Clusters Grape Strawberry Blitz and Berry Punch Rush are available for a limited time. Check with retailers for pricing and availability.