Pizza Hut celebrates Book It 40th anniversary with a huge pizza giveaway

Many people developed their love of reading by carefully filling that Book It log and redeeming it for that free pizza. Each chapter was not a chore, rather it was a celebration. The iconic Pizza Hut program turns 40, and the restaurant brand is celebrating with a huge pizza giveaway.

Since the Book It program has such fond memories for multiple generations, Pizza Hut wants to give everyone a slice of that childhood fun. To celebrate the program’s 40th anniversary, everyone can get a free Personal Pan Pizza.

According to Pizza Hut U.S. President Carl Loredo, “I’m incredibly proud of what the Book It program has achieved over the past four decades. It’s inspired more than 70 million children to discover the magic of books, helping to build a life long love of reading. As we’re celebrating 40 years, we’re excited to invite readers of all ages to rediscover the joy of reading—one book (and pizza) at a time.”

While Book It has always been a children’s program, Pizza Hut wants to celebrate all readers, no matter their age, during October. To celebrate anyone who picks up a book during National Book Month, the popular pizza restaurant brand is giving away up to 1 million Personal Pan Pizza.

The free pizza offer is available from October 1 through October 30 until 1 million free Personal Pan Pizzas are redeemed. To receive the free food promotion, guests must place a minimum $8 order. Use code BOOKIT40 at check out. Check with local restaurants for participation. The promotion is only available online.

While many people will be excited to enjoy free food, the promotion is more than just another deal. These types of programs are vital for restaurant brands. Even though food trends seem to come and go in an instant, events that cross generations are vital. It shows longevity and keeps people connected to a brand. A loyal customer has high value for any food brand.

This month, stop scrolling or streaming and pick up a book to read. The words on those pages can be the diversion that allows the imagination to soar, the mind to grow, or allows a moment to escape. Pizza Hut will be waiting with a satisfying reward.