Pop-Tarts Edible Mascot becomes the must-have Halloween costume

While some people might be stocking their Halloween candy supply, a bigger must have item needs to be purchased first. The hottest Halloween costume is definitely the Pop-Tarts Edible Mascot.

Food themed Halloween costumes are always a popular choice. While some people love the traditional concepts of witches, pirates, or maybe a favorite celebrity, food brands stake their claim as top choices.

Luckily, many candy brands and other companies have transformed their logos, packaging, and mascots into costumes. For people old enough, they might have had crafted their own version decades ago. Now, they can head to Amazon or Spirit Halloween to make that purchase.

For the first time, the Pop-Tarts Edible Mascot will be transformed into a costume. After its viral debut at the Pop-Tarts Bowl, people hungry for more of those Crazy Good Antics. Now, they can spread that fun to their own neighborhood.

As Heidi Ray, Senior Director of Marketing, Pop-Tarts said, “When the Pop-Tarts Edible Mascot took social media by storm at last year’s bowl game, we saw an unprecedented outpouring of fan love on social – from hilarious memes, mascot vigils, and yes, fans even creating homemade costumes to honor our dearly departed toaster pastry. So, this Halloween, why not dial up the holiday to Crazy Good by bringing Frosted Strawberry to even more fans. And don’t forget to watch the upcoming Pop-Tarts Bowl this December – if you thought last year was big, just wait and see what we’re planning next!” 

The Frosted Strawberry Pop-Tarts Mascot costume is very similar to the character seen at the Pop-Tarts Bowl. To be clear, the costume does not come with edible elements and it is one size fits most.

For anyone looking to make a splash this spooky season, why not hand out some Pop-Tarts while wearing the costume. It might be the must-visit house on the block.

With Pop-Tarts foray into the Halloween season, could more food brands join the conversation? Candy, beverages, and other general foods are popular. Maybe some cereal characters could be next. What about some other snack brands? A giant Cheez-It could be popular.

The Pop-Tarts Edible Mascot Halloween costume is available on Amazon and will be available at select Spirit Halloween stores. It is priced at $49.99.