Quest Bake Shop line whips up a new serving of flavorful, balanced indulgence

While many people make healthy eating a priority, those cravings for cakes, muffins, or even brownies do not necessarily just disappear overnight. With Quest Bake Shop, the food brand appreciates that sweetness does not have to be served with a negative connotation.

As many people in the food world appreciate, descriptions, adjectives, and other words that capture the taste, feeling, or mood surrounding eating are vital, even necessary. There is no smell-o-vision or taste-o-vision. No matter how enticing a visual is, it is only one sense.

Food should always be positive. Negative connotations, or even a word like “cheat,” take away the enjoyment from eating. No one should serve a side of guilt on the table.

Quest Nutrition has long appreciated that its food should always have a positive vibe. Finding ways to make favorite foods, flavors, and other dishes fit within a healthy lifestyle has been a key focus. The latest offering is another chapter in that discussion.

The new Quest Bake Shop is a sweet example of this concept. The line of Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins are reminiscent of those favorite baked goods but served with the protein focused concept that the brand does well.

As Stuart Heflin, SVP and General Manager at Quest Nutrition said, “We know that our customers want even more than just great taste—they want products that fit into their active lifestyles and help them achieve their nutritional goals. Our new Bake Shop products reflect Quests ethos of being big on protein, low on sugar, and huge on flavor. It's basically like cheating on bakery treats – or your grandma's favorite recipe - but packed with protein."

While these food items are not necessarily “a dupe,” it is a type of hack. The Chocolate Brownie, Blueberry Muffin, and Chocolate Chip Muffin contain “10g of protein, 2-3g of net carbs, and less than 2g of sugar per serving." For people who want to satisfy a craving, it is an alternative that fits within their food lifestyle choices.

This idea is another example of what Quest has done previously. Many people happily ate their snacks and bars that mimic other favorite food.

Additionally, the new Quest Bake Shop is a great example of a simple, grab and go food. Given that convenience is a key decision making factor, the ability to have a baked good without the effort is key.

The Quest Bake Shop line is available for purchase on Amazon and other retailers.