Smartfood says it's time to enjoy the flavor you can feel good about
A new food conversation is popping up in the snack aisle. Smartfood wants consumers to rediscover America’s favorite popcorn brand. With the help of its Flavor Genie, Flavor Flav, it is time to pour another bowl of flavor forward deliciousness.
Over the years, how people approach snack food has changed. The idea of cheat day or even just negative descriptive adjectives have been dismissed. Food should always be positive, not served with a side of guilt.
Snack foods have been leading the way with this concept. Opening that bag leads to fun, excitement, and enjoyment of big, bold flavors. Even if the calorie content fits within a balanced lifestyle, the reality is that people want to eat the foods and flavors that they crave.
Smartfood has been a leader in that conversation. At just 100 calories, the classic, flavored popcorn has never been a compromise. People turn to that snack to satisfy their craving for salty, sweet, and even spicy snacks.
As Kristin Kroepfl, vice president of marketing, PepsiCo explained, "Smartfood is dedicated to providing popcorn lovers with delicious snacking options that they can feel good about, and we're proud to have cracked the magical balance of light texture and bold flavor desired by snackers across the nation. We're excited to bring more joy to snack time, both through our five delicious flavor variations and our out-of-the-box partnership with the king of flavor himself, Flavor Flav."
Smartfood welcomes Flavor Flav as its Flavor Genie
To open a new chapter in the snack food conversation, Smartfood enlisted Flavor Flav as its Flavor Genie. While the rapper has become a pop culture hype man, this new position is a way for people to not turn back time to snacking history. It is a look at any and every moment where that Smartfood popcorn can satisfy a craving.
As seen in the promotions, this collaboration is all about spreading positivity. Whether it is a snack break, rediscovering a flavor in the line, or just having that moment to bring a smile to the day, there are plenty of reasons to open a bag of Smartfood.
Given that Smartfood comes in five flavors, White Cheddar, Movie Theater Butter, Sweet and Salty Kettle Corn, Doritos Nacho Cheese, and Flamin’ Hot White Cheddar, there is an option for every preference. For the people who want to amplify the experience, consider combining two bags. Flamin’ Hot White Cheddar with Sweet and Salty Kettle Corn is the ultimate swicy snack.
Ready to pop up some positivity with your snacks? Smartfood and the Flavor Genie have a bag waiting for you.