Sonic conjures a new haunting Halloween beverage, Witch’s Brew Slush Float

While a Sonic Slush is always a bewitching sweet sip, a special, new Halloween beverage has people mesmerized with both its appearance and taste. Thirsty for the new Witch’s Brew Slush Float?

In the quick service restaurant world, beverages are big business. From collaborations with favorite brands to innovative flavors, the days of just another cola with that food order are a distant memory.

Additionally, beverages have become more than just a simple sipper. Added textures and experiences make the drink become a moment. From the foam floating on top to bursting balls of flavor, the camera often eats first.

To kick off the Halloween season, Sonic launched a new beverage, Witch’s Brew Slush. While other restaurants brands have vibrantly colored Halloween beverages, this option is different. As seen by the photo, it has a little extra magical twist in every cup.

Speaking to the new offering, Mackenzie Gibson, Vice President of Culinary & Menu Innovation at Sonic said, “Witch’s Brew is our twist on a caramel apple that stands out from the crowd with its unique blend of seasonal flavors and textures. This hauntingly good creation not only captures the essence of the Halloween season but also delivers a deliciously fun experience that’s truly one-of-a-kind. Witch’s Brew is sure to become a seasonal favorite.”

The Witch’s Brew Slush Float starts with a green apple-flavored slush. The flavor is sweet and tart. Then, it is topped with salted caramel bubbles, soft serve, and extra salted caramel bubbles.

The “bubbles” add a little sophisticated flavor for the older crowd. That punch of salt keeps the flavor from being too sweet. Additionally, it brings a bold color contrast to the visual. After all, how a drink looks is just as important as the taste.

The new Sonic Slush is available for a limited time starting on September 30. Sonic App users can get a first taste starting now. The suggested price for a medium is $3.99.