Stacy’s Pita Chips gets a perfectly pink Barbie herstory makeover
Throughout the brand’s history, Stacy’s Pita Chips has made a point to support women and women’s issues. For this Women’s History Month, the food company has joined forces with Barbie to add some extra vibrancy to telling that “herstory.”
Women are and will continue to use their voice to tell “herstory.” While the Barbie movie might have provided a vehicle to raise topics that might be unspoken, that character is more than just a stylish woman swathed in pink. Encouraging women to speak their mind, follow their dreams, and push over any potential boundaries are more than just empty words. They need to be a call to action.
Stacy’s Pita Chips has supported women and their projects over the years. Stacy’s Rise Project has given women businesses the mentorship and monetary backing to make an impact in the business world. It is more than just making a crack in that glass ceiling, it is shattering the impediment to remove all doubts.
This year, Stacy’s Pita Chips has partnered with Barbie to not only celebrate the character’s 65th birthday but also to continue the women’s empowerment conversation. Speaking to this special collaboration, Rhasheda Boyd, vice president of marketing, Frito-Lay North America said, “Barbie and Stacy’s Pita Chips share a common goal of inspiring women to achieve their dreams, so this partnership is a match made in ‘herstory.’ Stacy’s is proud to continue its ongoing support of women founders through the Stacy’s Rise Project, and with Barbie, we’re thrilled to extend that spotlight on the upcoming generations of aspiring women trailblazers.”
As part of this partnership, Stacy’s Pita Chips are getting a Barbie makeover. The class black bag has been transformed into signature Barbie pink. While the appearance gets attention on the shelf, it is more than just a nod to the girl power color. It serves as a reminder to embrace your true self, dream bigger, and never let anyone stand in your way.
While the bag might have a different hue, the snacks inside are still the signature pita chips that everyone loves. Whether enjoyed on their own or paired with a dip, there are plenty of reasons to always have a bag in the pantry.
From Barbie’s birthday to every day girl power, it is time for women to write herstory. In a world full of “just people,” be the person who stands out in the sea of sameness.
The Stacy’s Pita Chips and Barbie special bags will be available at retailers later this fall. Stacy’s Career Barbie Kit giveaway is being hosted on the brand’s social media accounts.