Starbucks spins a new tune for National Coffee Day

Celebrated on September 29, National Coffee Day is the perfect excuse to linger a little longer over that perfectly brewed coffee. Starbucks is marking the food holiday with a special Twitch livestream DJ set from Sofi Tukker and a special Amazon offer.

Certain food holidays have many restaurants and brands celebrating the occasion with special promotions and deals. Whether it is an excuse to get out of the house or a reason to indulge in another serving, people look to these days as a break from the norm.

While many people might have their daily Starbucks run, this year’s National Coffee Day celebration is going to be a little different. It might not be that morning mantra, but it is a way to take a moment to let that music move you.

A first for both Starbucks and Twitch, the pair are collaborating on a free, two-hour set on the platform. Celebrating Sofi Tukker’s new album, BREAD (“Be Really Energetic and Dance”), the release captures a vibe. Whether it is a smooth roast to ease into the day or a bold blend that is the ultimate jolt, the intersection between coffee and music creates a lovely melody.

The special set will run from 10 AM -12 PM PT/1-3 PM ET on Sunday, September 29. The music and coffee pairings celebrate how food and music can create community. Whether people can unite over a particular style, prefer to see a different approach, or even find some middle ground, it is the freshly brewed conversation that has people thirsty for more.

In addition to the special Twitch event with Sofi Tukker, Starbucks is celebrating National Coffee Day with a great deal on Amazon. Eligible purchase of $50 or more can receive $10 off. The Starbucks At Home products include the perennial favorite Pike Place, seasonal offerings like pumpkin spice, or even some instant coffee varieties like Starbucks VIA.

Ready to celebration National Coffee Day with Starbucks? Sometimes the smoothest sip is one that is set to beautiful music.