TABASCO Salsa Picante changes taco night for the better

While many people turn to TABASCO to boost their flavor in eggs, sauces, or even a Bloody Mary, the traditional hot sauce is getting a new twist. TABASCO Salsa Picante is bold choice that can be more than just a boost to taco night.

As the brand’s first-ever Mexican-style hot sauce, many people were wondering how this offering would be received. While TABASCO is a mainstay in many people’s pantry, the hot sauce category is crowded. Still, the iconic brand understands that it continually needs to evolve.

According to Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company, “Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now. We’re inspired by flavors and cuisines from around the world and are thrilled to introduce TABASCO Salsa Picante as our take on a Mexican-style hot sauce, specifically made for one of the most popular hot sauce occasions, Tex-Mex foods.”

Given that this sauce is thicker, it is designed for drizzling, dipping or other dollops. In some ways, that consistency makes it more adaptable for food. People want to be able to control and create the perfect bite. It might not necessarily be tweezer food, but precision can change the overall eating experience.

Made with red-jalapeño peppers, the spice level is clear but not overpowering. Unlike some other hot sauces, this TABASCO offering is not meant to blow out the palate. It is meant to highlight other flavors in a dish as well as bring balance.

While designed for Tex-Mex food, it can be more than just a taco, enchilada or quesadilla complement. Why not use it in chicken bowl or even a simple grilled pork. There are plenty of uses beyond taco night.

As part of the product launch, the food brand will ask people to pick a side on some of the hottest food debates. Whether it is crunchy or soft tacos or should guacamole be extra, the reality is that food conversations make a meal more flavorful. After all, life is too short to eat bland dishes.

The new TABASCO Salsa Picante is available in Walmart and Amazon. Check with retailers for pricing and availability.