Wild Planet’s Wild Tuna Snack Pack proved to be just what fans wanted
Sometimes a conveniently packaged meal is just what people want. With Wild Planet’s Wild Tuna Snack Pack, the flavor is even more impressive than the serving method. It proved so craveable that it sold out in a flash.
Like many people, canned tuna was a staple in my household. Long before there were flavor infusions or sealed pouches, the can opener whirled and the protein rich fish appeared. From a topping for a salad to a tuna sandwich, it was a simple, classic meal that required little work.
Over the years, consumers want more than just any can. Sustainable sourced food is just as important as bold flavors. When a company can balance those two options, they often have a loyal customer base.
At the same time, people want convenience with their food choices. Even though the drive-thru might be the fast dinner option, that bag holds limited menu items. Still, consumers want that contained meal which can be enjoyed where and when they want it.
How did Wild Planet’s Wild Tuna Snack Pack prove to be a runaway success?
Selling out in a flash, the Wild Planet’s Wild Tuna Snack Pack proved more successful than anyone had imagined. While consumers had been asking for this collaboration, the reality is that its quick sellout shows that there is a market for sustainable, flavorful food collaborations.
As Clint Mickel, Vice President of Marketing “After being flooded with social media posts combining Wild Planet, Simple Mills and Chosen Foods, it was obvious that we needed to make this partnership a reality,” said Clint Mickel, Vice President of Marketing. “All three brands not only boast incredible taste, but have a profound impact on consumers’ lives and that of the planet’s by providing the best-quality ingredients. We’re thrilled to be teaming up with Simple Mills and Chosen Foods on this Limited Edition Wild Tuna Snack Pack and can’t wait for consumers to get their hands on one.”
The special collaboration included the new Skipjack Wild Tuna, that has been combined with Dill Pickle, lemon juice and sea salt. That item is paired with Simple Mills Fine Ground Sea Salt Almond Flour Crackers and Chosen Foods Classic Mayo. Basically, it is an easy way to make a version of that classic tuna salad on the go.
More importantly, it is the flavor that has people coming back for more. For anyone who has not tried the Skipjack Wild Tuna, it is a must open. The combination of the bright lemon juice with the briny pickle lifts the tuna flavor. Whether enjoyed on a cracker, paired with a salad, or even combined into some pasta, there are plenty of recipe ideas.
The specialty snack pack might have sold out quickly, but there are plenty of reasons to keep Wild Planet on your radar. When food tastes this good, you find new uses to enjoy it every day.