The hottest topic in food is protein. From coffee to cereal to even pasta, many major food brands are adding protein to their recipes. While these alternatives are designed to adapt to people’s lifestyle choices, one concept remains paramount, flavor. With the think! Crispy Squares, the taste of newstalgia has people running to grab another box.
Certain treats are iconic. The combination of rice cereal and marshmallows combined into a chewy, sweet dessert is beloved by young and old. Whether it is a simple note tucked into a lunchbox or the traditional sweet ending to Sunday supper, people always smile when they see this food.
With the think! Crispy Squares, the food brand gives people the food trend that they want served in a familiar concept. It is a win for everyone involved.
As Erica Morris, think! Brand Director explained, “More than two-thirds of Americans are looking to increase their protein intake, and just as many are drawn to food and beverages that offer comfort through nostalgic flavors and packaging. We created think!’s Crispy Squares for people who want easy, delicious, high protein snacks. With think! Crispy Squares, there’s no need to overthink your snack choices.”
Available in three flavors, Marshmallow Crunch, Chocolate Crunch, and Toffee Pretzel Crunch, the pre-packaged, portable snack is perfect for any and every occasion. It satisfies a sweet craving yet offers 15g protein per serving.
Looking at the three flavors, the Toffee Pretzel Crunch is the most creative. The double crunch from the pretzel and cereal makes it quite satisfying. Additionally, that combination of salty and sweet hits just right.
The Chocolate Crunch is the flavor that feels most like a decadent dessert. It is just the right amount of cocoa to feel rich without overpowering the cereal and the marshmallow. This flavor is the perfect one to enjoy with a big glass of milk.
The think! Crispy Squares are available in stores now. They are sold in a 4-pack ($8.79) and a 10-pack ($24.99). The new product can be purchased at Kroger, Target, and thinkproducts.com.
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