When a new Raising Cane’s restaurant opens in a city, the moment is more than just another food option in a crowded restaurant scene. From the décor on the walls to the staff’s training, guests are welcomed into a vibrant, open, and engaging space. It is more than just delicious food that satisfies a hunger. Enjoying a Raising Cane’s meal is a celebration of community, in all its forms.
The story behind Raising Cane’s is well known. Todd Graves had the passion, drive, and determination to turn a simple restaurant concept into a thriving business. While the chicken tenders are and always will be the driving force that gets people through the door, the company is more than just another plate of fried chicken, fries, and iconic Cane’s Sauce.
The phrase “One Love,” which is part of every communication from the brand, is a celebration of community. From the people who would happily bathe in Cane’s Sauce to the guest who has perfectly crafted the chicken tender sandwich making ability, everyone is welcome at the table. That sense of belonging at the table, at the register, and in the kitchen is what truly drives the restaurant brand’s success.
Raising Cane’s recent promotional events have celebrated that diversity in the programs that it supports. For example, the $100,000 donation to The Asher House is more than just a substantial check that will help Lee Asher’s organization buy a lot of dog food. It is a way to celebrate the community of people who appreciate dogs make their lives fuller.
As Asher said during the event, “There is no success without a community, a community of belonging where people can go and not feel alone. We support that idea and encourage people to love their animals and let them to be your whole life.”
Raising Cane’s epitomizes that spirit in its own way. Whether it is the humorous moments with Post Malone and Todd Graves doing creative campaigns or Flavor Flav clocking into a shift on the Las Vegas strip, everyone can see part of themselves in the brand’s community. It is one of the reasons why the company understands that the breath and depth of its celebrity and influencer community is vital to its message remaining relevant.
The iconic recipe for chicken tenders is never going to change. Unlike other restaurant brands in the market, Raising Cane’s is not going to expand, change, or otherwise alter its menu. The way that the company keeps the conversation fresh and engaging is through its community. New promotions, fresh faces, and fun concepts ensure that no matter when or where that combo box is enjoyed it is as delicious as the first time yet feels fresh and new.
Can Raising Cane’s continue its success. Based on its current growth, the answer is clearly in the affirmative category. As long as the One Love mantra resonates with authenticity and engagement, Raising Cane’s is poised to reign supreme.