The signature beverage brand that gives you wings is ready to soar into the new year with another option. The new Red Bull Zero gives drinkers another option and the flavor will get many people to take another sip.
Red Bull is always willing to push the flavor envelope. Over the years, the brand has offered seasonal, limited time beverages. It has expanded its line with fruit forward, tropical, and innovative combinations. Overall, there have been plenty of ways to energize with every sip.
While Red Bull has a sugar free option, the new Red Bull Zero offers a different flavor. Made with monk fruit, the beverage is a little sweeter. Described as a tutti frutti taste, it has a balance of tropical and sweet. With a hint of tartness, it is easy to drink yet does not weigh you down.
For example, Red Bull Athlete and fitness icon Noah Ohlsen said, "I’m most often drinking Red Bull Zero in-between my sessions. So after I’ve had a little bit of a break, and I’m coming back for my last part of the day, I’m grabbing a Red Bull Zero. I’m also grabbing a Red Bull Zero on my rest day because it has zero sugar, so I don’t need as much fuel and it’s a perfect drink for that."
Adding a Zero Sugar option is smart for Red Bull. The Zero Sugar beverage category has grown tremendously. Brands who do not have this option can be left behind.
While each brand has a different approach, it is more than just removing the word “diet” from the vernacular. It is a conscious decision to use different ingredient, focus on flavor, and otherwise adapt to what consumers want. When a brand can ensure that every need is met, consumers will be more loyal and only grab that can time and again.
To help launch the new beverage, Red Bull is offering Red Bull Zero Missed Workouts. The free 30-day challenge is designed to keep people motivated. As they complete each task, they can receive badges and could qualify for prizes.
The new year is full of ways to spread your wings and soar. Red Bull Zero Sugar is one of those beverages to pair with any activity, food, or however you choose.