Pretzels and peanut butter are an iconic food pairing. Whether it is a rod dipped in creamy, nutty goodness or a knot smothered with crunchy spread, the combination of flavors and textures always satisfies. With the Reese’s Filled Pretzels, a sprinkling of sweetness brings this snack to the next level and no one will ever be sorry to enjoy another handful.
Time and again, Reese’s finds innovative ways to bring its creamy, sweet, and a touch salty peanut butter to food innovation. Whether it is a new take on peanut butter and jelly or combining ingredients in that classic cup, the Hershey candy appreciates that new ideas make the classic offering even sweeter.
The newest offering, Reese’s Filled Pretzels have flown off store shelves. As Natalie Perera, Director of salty snacks at The Hershey Company explained, "We know our fans are always on the hunt for new ways to get their Reese's peanut butter fix and trust us, this one's a total game-changer. Crunchy, creamy, sweet, salty – it's like the snack universe finally got it right. One bite, and you'll get it."
To be honest, there are peanut butter filled pretzels on the market. It is a popular idea that elevates the simple pretzel into more of a treat. Easily poppable, people appreciate the duality factor.
The Reese’s Filled Pretzels are different because it captures the classic Reese’s peanut butter filling. Slightly sweet with just the right amount of saltiness, the pretzels feel more like an indulgent dessert than just another snack.
While many people will grab these filled pretzels by the handful and happily munch away, there are more fun possibilities that can be had. The easiest option is to fold some pieces into a vanilla ice cream or soft serve. Not only does this concept highlight the textural component, it captures a little fun in every bite.
Another idea would be to drizzle some caramel over the pretzels. This option would amplify the sweetness. While many brands have a chocolate covered varieties, the caramel, Reese’s, and pretzels hit all the flavor notes. Anyone who loves those caramel cups would happily try this version.
Lastly, a snack mix with some potato chips and hot honey peanuts would be delicious. Combining some salty and swicy notes with the pretzels would be a flavor bomb.
The Reese’s Filled Pretzels are available now and are sold in three different sized packages. Check with retailers for availability and pricing.