As Paris Hilton and Nicole Richie revamp their television simple life, the pair transformed from pop culture celebrities to successful businesswomen. While people thirst for a glimpse into their lives, the taste of their favorite food and beverages makes that sweet connection. Sonic's The Paris and The Nicole drinks are a delicious sip that sleighs the other quick service restaurant beverage competition.
Celebrity partnerships drive guests’ sales. Whether it is a “like us” moment or the excitement of trying a new flavor, these types of promotions excite people and have them running for the first sip.
As Ryan Dickerson, Chief Marketing Officer of Sonic said, "We’re beyond excited to team up with Paris and Nicole to offer a truly fun and memorable beverage experience. They’ve been a part of pop culture history, and Sonic history, for so long, and they are legit Sonic fans, so it was a no brainer to partner with them to bring these iconic drinks and campaign to life."
With this Sonic collaboration, the concept appeals to a wide demographic. Although some people might not recall those classic episodes of the Simple Life, others happily follow the original influencers in all their endeavors. The wide breath of fans ensure that these two new, limited time beverages will be an instant success.
What are The Nicole and The Paris drinks at Sonic?
Although the name Sonicsa or Sanasa might not be hot, these two custom drinks are both flavorful and trending. Building on some classic Sonic beverages, the two specialty beverages epitomize their two namesakes.
The Nicole is sweet and creamy. Fruit focused, the beverage features strawberries, Dr. Pepper, sweet cream and vanilla. Unlike that dirty soda trend, this beverage is more balanced. While it is sweet, there is a touch of tartness that entices another sip. Smooth, sleek, and totally sensation are adjectives to describe this offering.
The Paris is a little more complex. The combination of Sprite, dragon fruit and lemon and lime makes this beverage bright, zesty. A hint tropical and quite bubbly, it brings the excitement. Topped with Nerds Candy, it hits the right combination of whimsical yet sophisticated, just like Paris herself.
While the beverages could have had a wide array of creative names, the straightforward options make the most sense. Whether people pick based on flavor or by personal connection remains to be seen. In either case, these new Sonic offerings will quickly be a hit and everyone will be slaying their beverage game. After all, they're hot.
The Nicole and The Paris drinks will be available at participating Sonic Drive-In locations. Check with local restaurants for availability and pricing.