Menu innovation has guests excited for that first bite. When a food brand can deliver more than bold flavor, guests will return time and again. The Taco Bell Cheesy Dipping Burritos are more than cheesy goodness. Could this menu launch be a glimpse into future offerings?
Available at the quick service restaurants nationwide, the Taco Bell Cheesy Dipping Burritos are two smaller sized chicken or steak burritos paired with one of three dipping sauces. The sauces are sauces: Creamy Chipotle, Nacho Cheese Sauce, or Reduced-Fat Sour Cream.
While other restaurants served smothered burritos, the ability to dip, drizzle, or drench the burritos with a sauce celebrates customization. Some places tout having food “your way,” Taco Bell puts that concept on the table.
Additionally, these burritos are served as two smaller items. That decision seems to be a nod to people preferring smaller portions. Whether they are shared, eaten later, or stacked for a hearty meal, the size change is interesting. This idea is not shrinkflation or value meal sizing. It is the purposeful change to give customers more options.
While the dipping aspect and size are both new to the Taco Bell menu, it appears that this menu innovation is the first one of the year. Although the restaurant brand did not reveal what could be coming down the pipeline, the announcement mentioned that these burritos where just the beginning.
Looking ahead, it will be interesting to see what other menu innovations will be on the table. After the launch of its chicken nuggets and these burritos, is it time for tacos to get a makeover? Could another favorite menu item get a mini makeover? Some mini Chalupas could be quite tasty.
Even though value meals will continue to tempt guests to place an order, quick service restaurant brands need more than dollar and cents to keep food exciting. Bold flavors, creative approaches, and innovation not only fosters loyalty but can entice new guests to place an order.
For now, it is time to enjoy some Cheesy Dipping Burritos. The suggested price for the two smaller burritos and sauce is $4.99 for an a la carte purchase.