Whether it is plain, with a schmear, or transformed into a sandwich, a bagel is many people’s go-to bread option. With the new Thomas’ High Protein Bagels, there is more satisfaction in every food bite and more ways to fit into food lifestyle choices.
Protein focused foods have seen a surge in popularity. While that simple chicken breast is a classic choice, sometimes it is not the most convenient. More and more favorite foods are seeing a boost of protein into their ingredient mix. From cereals to bread, it is easy to increase those grams in every serving.
Thomas has joined the protein conversation with its new High Protein Bagels. Available in Plain and Everything flavors, the new bagels give consumers more options without straying from enjoying their favorite foods.
As Jinder Bhogal, Senior Brand Manager for Thomas' explained, “Today's consumers are looking for convenient, protein-rich options that don't compromise on taste. Our new High Protein Bagels offer consumers variety with a breakfast solution that's not only packed with nutrition but also rooted in the iconic flavor Thomas' is known for."
The reason why this offering works is because the bagels look, feel, and taste like the ones that people have been enjoying for decades. When a food brand can give consumers what they want without changing the favorite product, it is a win for everyone involved.
Launching the High Protein Bagels in Plain and Everything flavors is smart for Thomas’ because it gives people the ability to enjoy the food in many ways. From a breakfast sandwich with eggs, bacon and cheese to a simple cream cheese schmear, there are classic concepts as well as creative ones. Has anyone topped a bagel with hummus? What about a sweeter variety with some chocolate hazelnut spread?
The Thomas’ High Protein Bagels are currently available in the Northeast. A larger, nationwide rollout will happen in October 2025. Check with retailers for availability and pricing.