Walmart’s new holiday campaign offers a glimpse of Love Jones’ endearing relationship
During the holiday season, nostalgia fuels heartwarming sentiments. For fans of Love Jones, that celebrated love connection warms the heart and gives hope that a special someone will forever be in their life. In the new Walmart holiday campaign, Nia Long and Larenz Tate reprise their roles and everyone is swooning over that sentimental moment.
While Walmart kicked off holiday shopping with its Deals of Desire, the latest round of commercials celebrate the sentimentality of the season. Favorite characters reprise their infamous roles. From the Gilmore Girls to Love Jones, these engaging commercials are about blending the past and the present. It might not necessarily be the full-fledged sequel, but it does tug at the heart strings.
Check out the Walmart holiday campaign featuring Nia Long and Larenz Tate from Love Jones.
Through their partnership with the Walmart campaign, Nia Long and Larenz Tate graciously spoke to FoodSided. From holiday traditions to finding a great deal at the shopping giant, the pair appreciates that the season is a blend of old and new.
Cristine Struble/FoodSided: How do you think that fans will react to seeing your Love Jones characters back together this holiday season?
Larenz Tate: “I think fans have been waiting for this for a very long time and they’ll be thrilled to see our characters back together this holiday season. These ad spots incorporate nostalgic moments from the original movie while continuing Nina and Darius’ love story and the family they’ve built together. It’s perfectly heartwarming for the holidays and Love Jones fans will love it.”
CS: What makes Love Jones still relatable after over 25 years? Did you ever imagine that it would be such an enduring story when you were filming?
Nia Long: It’s relatable because everyone wants to fall in love and this movie encapsulates what it feels like to fall in love. I don’t know that we knew it would be such an enduring story while we were filming, but I think the reason it’s stood the test of time is because depicting Black love at that time in the 90s was relatively novel – Love Jones delivered in that void, and it resonated deeply with our audience.”
CS: What was it like making this Walmart commercial and why did you feel it was the right fit for the two of you?
Nia: “It was so much fun shooting this commercial with Walmart. I’ve always had a lowkey desire to be in Christmas commercial, so it was so much fun to make that dream a reality.”
Larenz: “We have such a strong friendship in real life that working on this project together just made sense. We are both so connected to our characters from Love Jones and believe that today, they are still in love, celebrating holidays together. It was such a seamless opportunity that we were thrilled to be part of.”
CS: With all of Walmart's holiday offerings, what do you look for in a great holiday deal?
Nia: “Walmart has everything you need for the holidays and at great prices, so that’s one of the first places I look for a great holiday deal. What’s wonderful that everything we were wearing in our commercial is from Walmart. I’m wearing these fabulous rhinestone bow earrings that would be the perfect gift for the holiday season.”
Larenz: “Yes! It was so cool that almost everything on set was from Walmart. I want that record player in our commercial! Walmart team, where is mine?!”
CS: This holiday season, what are you looking forward to celebrating?
Larenz: “I have a big family, so I always look forward to getting all of us together around the holidays. That’s always what I look forward to.”
Nia: “My family isn’t quite as large, but I look forward to using that time where things slow down around the holidays to spend quality time with my kids.”
CS: What is your favorite holiday tradition to celebrate with friends and family?
Nia: “Christmas morning brunch is always a family tradition for us. And then a family hike to walk off my famous blueberry pancakes!”
Larenz: “At the dinner table with my family. Time is moving at such a rapid pace, I make a point to intentionally slow down to enjoy every second.”
From celebrating family traditions to completing that holiday shopping, the season is full of togetherness. Let the Walmart holiday campaign serve as a reminder that making memories are a celebration of the past, present, and future.