Anyone who has taken a trip to Flavortown knows that the experience is a memorable one. Waterloo Sparkling Water revealed three new beverages in collaboration with Guy Fieri. Even without a red Camero, this drinking experience puts everyone in the fast lane to ultimate refreshment.
Food and beverages can be more than just satisfying a hunger. That first sip can have memories of a family tradition, special trip, or other sense memory come flooding back. Going back to that taste time and again allows the person to relive those moments whenever they choose.
That concept is at the heart of Waterloo’s brand identity. The flavor driven sparkling beverage understands that choosing a particular refreshment comes with making a connection. Continuing its collaboration with Guy Fieri, the strategic partnership delivers what consumers want with an extra pour of creativity.
The three new sparkling waters are inspired by some of Fieri’s favorite memories. They are: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.
As Fieri explained, "Lemon Italian Ice is a tart and sweet throwback to East Coast summertime family trips. Huckleberry Cobbler is sweet and tangy berry bomb with a surprise hit of baking spice. And Spiced Mango Sorbet has just a touch of spice highlighting some bright fresh mango - it's a first-class fiesta! Bring on the summer!"
These three flavors fit into Waterloo’s line-up seamlessly. Always focusing on clean, crisp refreshment, each one is delicious on its own or used in a mocktail or cocktail. Looking at the Flavortown offerings, they seem fitting for a beverage road trip, similar to a food trip to a favorite diner, drive-in, or dive.
The Lemon Italian Ice is treat that feels like a warm breeze on a summer day. Tart, slightly sweet, the flavor draws the drinker back time and again. Consider pairing this sparkling water with some fresh lemon slices frozen in ice cubes. Also, adding an additional sweet note, like some fresh strawberries or raspberries, would be delicious.
With the Huckleberry Cobbler, the flavor has an underlying spiciness that makes it feel like a classic comfort food dessert. In addition to the juiciness, there is a baking element that finishes the flavor. Consider using this flavor with a robust whiskey or a spiced rum for a soothing cocktail. It might be a nice alternative to a traditional mule recipe.
Lastly, the Spiced Mango Sorbet is a take on the swicy trend. For anyone who loves a mangonada, this beverage is a great choice. Whether enjoyed on its own or a shot of Santo Spirits Mezquila, it brings that Mexican vibe. It is a perfect choice to serve with some street tacos.
The three limited time Flavortown flavors are rolling out onto store shelves now. Check with the brand’s website for retailer locations.