As America’s number one fruit snack brand, Welch’s Fruit Snacks understands that it needs to bring innovative and delicious flavors to consumers. With the new Welch’s Mango-Peach, the flavor brings a taste of juicy, tangy, and tropical fruitiness, and everyone will be excited to open a bag.
With Welch’s Fruit Snacks, consumers know that each bag is made with “Real, Whole Fruit as the Main Ingredient.” The most recent campaign brought an infamous fiery chef to the kitchen to prove that point. While the ad might have been humorous, the reality is that consumers need to trust brands. Using fruit as an ingredient is a deciding choice for many people.
Additionally, flavor is another driver. While fruit snacks might not always have a clearly distinct flavor, Welch’s Fruit Snacks understands that it needs variety. It is one of the reasons why there are many options.
With the new Welch’s Mango-Peach, the brand bridges two flavors that are not often combined. For this pair to work, it is more than two orange colored fruits bringing a burst of vibrancy to the bag. It is a blend of juiciness that has people excited to open the bag.
According to Jason Levine, Chief Marketing Officer at PIM Brands Inc., makers of Welch's Fruit Snacks, "As a brand that's been made with Real Fruit from family farms for generations, Welch's Fruit Snacks continues to introduce exciting, fruit-forward varieties that attract new consumers, cater to diverse taste profiles, and meet the growing demand for better-for-you snack options. We're thrilled with the response to Welch's Mango-Peach and are excited for more fans to experience this new variety in the coming months."
The reason why this flavor works is because the fruit snack captures that juicy note. Biting into a fresh peach or mango is all about the fresh, ripeness. That peak seasonal fruit has a sweetness, but it is not cloying.
While mango has a tropical vibe and peach as a classic summer vibe, they work well together. In a way, the mango offers a hint of tart that balances the sweetness of the peach. For people who want a more exciting flavor, these fruit snacks will be their favorite flavor.
The Welch’s Mango-Peach fruit snacks are available in 5 oz bag at various convenient stores. Additionally, 22 count boxes will be available at various retail locations, including Walmart, Target, and more.