KitchenAid launches heritage-inspired Misty Blue color for its 100 years celebration


KitchenAid, a leader in kitchen essentials, is celebrating 100 years of making. The new Misty Blue color celebrates the brand’s heritage.

Do you have a KitchenAid stand mixer? For almost 100 years, the leader in the small appliance market has become a kitchen essential for almost any home cook. The iconic stand mixer has become a kitchen counter fixture. From watching mom make delicious recipes to buying your first small appliance, the brand has become part of the cooking experience.

Through the years, the Stand Mixer has adapted to modern cook’s needs. While the small appliance started with baking attachments, today’s attachments simplify various types of kitchen prep. From slicing produce to grinding meat, almost any type of kitchen prep can be handled by this small appliance.

One of the draws of a KitchenAid small appliance is the color story. Anyone who has had the opportunity to attend the annual International Home and Housewares Show in Chicago can stare in awe at the color wall. The rainbow of colors allows the cook to express her personality in the kitchen. From bold and bright to neutral and subtle, there is a color for every personality.

KitchenAid Stand Mixer in Misty Blue, photo provided by KitchenAid

The new Misty Blue color offering is a prelude to the 2019 100 Year Celebration. The soft blue with a hint of green is said to be reminiscent of an early KitchenAid Stand Mixer color. A soft pastel, this color easily works in any kitchen décor. From the sleek modern design to a softer, country chic, the Misty Blue is almost a subtle neutral.

According to Nikki Lockett, U.S. Marketing Leader for KitchenAid Small Appliances, “Misty Blue brings back a classic style that will spark nostalgia across generations, while also continuing to feed inspiration in the kitchen.” Thinking about today’s cooks, there is a balance between craving recipes that have been handed down and modern twists on those classics. This particular color-scheme seems to embrace that cooking concept.

The new Misty Blue color is set to launch this September. The color will be offered in Limited Edition Heritage Artisan® Series Model K 5 Quart Tilt-Head Stand Mixer, which will have a heritage-inspired logo and a custom Power Hub cover. The Ceramic Bowl Model with Flex Edge Beater will retail for $649.99 and the White-Coated Stainless Steel Bowl model will retail for $519.99

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What color KitchenAid Stand Mixer do you have in your home? Would the new Misty Blue have a spot in your kitchen?