Top Chef’s Tom Colicchio recommends Made In cookware

Can the right cookware make you a Top Chef? Tom Colicchio and Made In cookware believe that it is a brand that gets both the newbie chef and the foodie excited about cooking.

If you are a fan of Top Chef or a foodie, you know Chef Tom Colicchio. But, many foodies and home cooks may not be as familiar with Made In cookware. Recently, Chef Colicchio joined Made In cookware as an investor and advisor. Why did this cookware get Chef Colicchio’s stamp of approval?

Made In is a direct to consumer cookware company. The brand has focused on providing American-made stainless steel cookware at affordable prices. As the brand grew its following, the company has decided to expand beyond stainless steel. Based on real-time feedback from its consumers, the brand now offers stackable pieces, stay cool handles and universal lids and looks to additional expansion.

With the plethora of cookware companies in the industry, a brand needs a way to set itself apart. Made In wants to offer the home cook products that inspire and help them work on technique. Why ruin expensive food with ineffective cooking products? From foodies to food fans, the right cookware paired with the right techniques can make anyone a better cook.

Made In cookware, photo provided by Made In

Understanding that cookware needs to be productive, this brand is dedicated to teaching cooking techniques. Instead of just buying a pan or a pot, the company offers digital content that shows the cookware in action.

Who hasn’t stared intently at cooking videos or food TV shows? While reading an old fashion recipe will always be important, the visual representation of the how, what and whys of cooking is just as important. Sometimes a single word cannot assist a newbie cook. But, showing that cook what a perfect pan sear looks like is extremely helpful.

Overall, this chef partnership as well as the Made In brand itself is looking to become more than just a company that sell pots and pans. Through a planned Austin based storefront, the company looks to position itself as a lifestyle brand. The idea is to show foodies, kitchen newbies and food fans how to incorporate recipes, cookware and even food trends into their own personal space.

While I haven’t personally used this brand of cookware, I am intrigued by the choice to incorporate cookware and cooking techniques. Pans, like knives, can be very personal to a chef. The angle of the handle, the heft of the pan and even the curve of the lip can make a difference to the cook. If this brand can explain why a particular pan might be beneficial for a specific recipe, it could assist many home cooks.

Although I have never been to culinary school, I have watched enough food TV shows and read enough cookbooks to know that some pans are essential for certain recipes. While my kitchen cabinets are stocked with all types of cookware, it can be overwhelming for the learning chef. If Made In can clearly explain the hows and whys in their videos, it could make consumers fans of their cookware.

Sometimes kitchen newbies look to a celebrity chef endorsement as part of their kitchen purchases. According to Chef Colicchio, he has “stocked my home kitchen with it, and will be outfitting my upcoming New York restaurant with Made In products as well.” This endorsement is more than just a name on a box. Such bold words could drive Top Chef fans to the brand in hopes of cooking like their favorite celebrity chef.

While a pan may not make you the next Tom Colicchio, the right kitchen essentials can assist in cooking confidence. It appears that this cookware Made In brand has an interesting angle to encourage both the aspiring chef and the foodie. Plus, at the current price point, this cookware is worth trying at least one offering to see how it works in your kitchen.

Have you heard of Made In cookware? Would the Tom Colicchio partnership/endorsement influence your next cookware purchase?