Alex Rodriguez and Mr. Peanut team up for new Super Bowl commercial

Alex Rodriguez and Mr. Peanut have formed a snacking partnership. In this year’s Super Bowl LIII commercial, the pair deliver reliably crunchy, satisfying snacks.

Everyone can need a crunchy snack, even baseball legend Alex Rodriguez. Mr. Peanut wants to ensure that he satisfies those snacking cravings. In this year’s Super Bowl commercial, the two legends team up to have each other’s snacking backs.

Snacking and watching the Super Bowl are perfect pairing. Often those epic Super Bowl watching parties are overflowing with a snack extravaganza. Any good host knows that she must satisfy those snack cravings. After all, the host needs to have her guests’ backs when it comes to snacking.

For Mr. Peanut’s first Super Bowl commercial in 103 years, the snack icon wanted to show everyone that he has their back. Those tasty, crunchy, salty nuts satisfy everyone’s craving. Mr. Peanut has and will continue to deliver the best snacks.

Check out this clip from the upcoming Planters Super Bowl commercial.

Having Alex Rodriquez in this commercial is an interesting choice. Of course, peanuts have long been a baseball staple. Who hasn’t cracked open their fair share of peanuts during a nine inning game? But, the connection between the two commercial stars is more than just baseball.

Rodriquez said, “I’ve had a lot of experience coming through for my baseball teammates and my family in crunch time, but even I need help sometimes, too” said baseball’s grand slam leader. “That’s where my guy MR. PEANUT comes in. He’s there for me when I need a crunchy snack and always has my back.”

Although the complete commercial hasn’t been revealed yet, the whole ad will air during the second quarter of the game. It will be curious to see how Mr. Peanut has Alex’s and everyone’s back through snacking.

The snacking message from this commercial seems clear. Crunch satisfies a person’s craving. The idea that texture matters is apparent. Just like a well composed recipe, a crunchy snack delivers time and again.

Additionally, it is clear that people will continue to snack. But, those snacks need to be convenient. A bag of peanuts is a good solution for many people. They can be eaten on the go and can combine well with other flavors. It is a simple, easy snacking option.

Will Alex Rodriquez and Mr. Peanut win the Super Bowl snacking commercials? Win, lose or draw, this snacking duo will continue to have each other’s backs.