Tasty launches Tasty Ice Cream with exclusively limited edition flavors


Tasty moves from videos to the freezer aisle. Tasty Ice Cream has launched and these exclusively limited edition flavors will be your new obsession.

Tasty Ice Cream isn’t a recipe from one of those impressive Tasty videos that everyone loves. The new exclusively limited edition ice flavors might be one of the hottest new foods to hit the freezer aisle. The first of three waves of flavor offerings, these new ice creams will have you screaming for more ice cream.

How often have you sat mesmerized by Tasty videos? Those clips do more than just make you salivate. Often they inspire people to try new foods, be more adventurous in the kitchen and enjoy cooking. While the brand has previously expanded to kitchen appliances, this new product launch is the brand’s first expansion into the food category.

Through its vast food knowledge, Tasty took a creative approach to its ice cream flavors. The Tasty Ice Cream created some very unique flavor combinations. Based on Tasty audience insights, these four flavors definitely aren’t boring vanilla.

While there are many ice creams in the freezer aisle, Tasty is the only brand to launch exclusively limited edition flavors. For the consumer, this designation means consumers need to scoop up those pints before they are gone. Once a flavor sells out, it will not return to store shelves.

Tasty Ice Cream, Peanut Butter S’mores Smash, photo provided by Tasty

After the first batch of limited flavors are gone, two more flavors will be rolled out later this year. A phase two and three will be launched in summer and fall. Depending on how the concept is received, it is likely that these phases will continue into the future.

For the launch of the first flight of Tasty Ice Cream, the first four flavors are: Vanilla Galaxy Twist, Peanut Butter S’mores Smash, Chocolate Caramel Pretzel Crunch and White Chocolate Raspberry Lava Cake. While some of the ice cream flavors build on popular flavor combinations, these combined flavors are definitely non-traditional.

The Vanilla Galaxy Twist is visually stunning. With blue frosting swirls mixed into vanilla ice cream, it is an interpretation of the milky way. Adding in caramel stars and rainbow sprinkles, the flavor could take you out of this world.

Even though it isn’t summer, the Peanut Butter S’mores Smash sounds like a summer treat in a single bite. Most interesting is the ice cream flavor, itself. A peanut butter-marshmallow ice cream isn’t a common flavor. This bite could be the new flavor that everyone will want to try.

Of course, the additional mix-ins push the ice cream bite to the extreme. With peanut butter cups, graham cracker crunchies, mini marshmallows and fudge swirl, no one will want to toast marshmallows by the fire again.

Tasty Ice Cream will be available at grocery stores nationwide. The 14 ounce containers will retail for $4.99.

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Will you be stalking your grocery store’s freezer aisle looking for Tasty Ice Cream? More importantly, which ice cream flavor will you try first?