Jagermeister Cold Brew Coffee is the ice cold shot of energy you need


Jagermeister fans have a new drink to try. The Jagermeister Cold Brew Coffee is the ice cold shot of energy that you will want to sip.

Need a boost of energy but still want a shot? The new Jagermeister Cold Brew Coffee is the newest libation that is the ice cold shot of energy that you need. While you could put a regular shot in coffee, this new drink is super cold shot from the first sip. That instantly refreshing, boost of energy is just a pour away.

Cold brew coffee has been a big beverage trend. The often less bitter coffee flavor holds a lot of appeal to many coffee fans. The smooth taste and rich favor make it a delightful sip.

Over the years, some drinkers have looked to combine their favorite spirit with a caffeine boost. While some people enjoy a liqueur drink, they still want to maintain a high energy level.

This new Jagermesiter Cold Brew Coffee combines these two trends in a single shot. According to Chris Peddy, Chief Markerting Office of Mast-Jagermeister US, the brand looks to innovate to “meet consumer demands and flavor profiles.” This produce is “complex and flavorful” that would “complement those high energy moments.”

Jägermeister Cold Brew Coffee, photo provided by Jägermeister

The new beverage combines “Jagermeister’s 56 herbs, blossoms, roots and fruits with the flavors of intense rich Arabica coffee and cacao.” Looking at this description, the beverage should be slightly intense with coffee being equally has pronounced as the classic herbal liqueur flavor.

It is recommended that this beverage be served at -18 degrees C. The super chilled beverage ensures that the intended flavors are clean and clear.

Lastly, this beverage is intended to be enjoyed as a shot. Not all liqueurs are intended to be served in such a way. Even though the classic liqueur can be mixed into a cocktail, this flavor combination seems to have a different purpose.

It will be curious to see if the serving suggestion is modified. While many people enjoy shots, craft cocktails continue to hold a lot of appeal. The combination of this liqueur and cold brew coffee could offer a lot of options.

The new Jagermeister Cold Brew Coffee will become available in January 2020. It will first be available in both the U.S. and the United Kingdom. The suggested retail price will be $24.99 for a 750 ml bottle and $32.99 for a 1L bottle.

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What do you think of this new Jagermeister Cold Brew Coffee? Will you be looking to purchase a bottle?