MTN Dew gets fueled for Call of Duty: Modern Warfare


Are you ready to fuel up for the big Call of Duty: Modern Warfare release? MTN Dew and Victory in a Can could unlock the ultimate access for gamers.

Gamers know that certain food and beverages help fuel their ultimate gaming success. As excitement builds for the Call of Duty: Modern Warfare, MTN DEW AMP GAME FUEL, MTN DEW and Doritos are ready to unlock some special rewards that gamers will want. Are you ready to unleash your ultimate victory campaign?

The gaming community and esports continue to grow in influence and numbers. Video game releases are met with the same enthusiasm a highly anticipated movie release or music drop. The release of Call of Duty: Modern Warfare is one of those releases.

For fans looking to have an edge, #VictoryInACan on the MTN DEW AMP GAME FUEL will offer an “exclusive operator skin” (available until 12/31/19). For some gamers, this exclusive skin will have them purchasing an extra beverage. Everyone wants to set themselves apart in the gaming world.

To celebrate this release and the continue partnership between PepsiCo products and the esports community, the MTN DEW AMP GAME FUEL Celebrity PRO-AM will pair gaming professionals with celebrities. It is special one of the kind experience that will be exciting for everyone in attendance as well as people streaming online.

As esports and its influence continues to grow, companies are looking to leverage that audience. The MTN DEW AMP GAME FUEL is a perfect example. Both the beverage and the can were designed for and with gamers in mind.

Quick reactions, accuracy and alertness are all needed to maximum gaming success. This beverage has been formulated to enhance those qualities.

Additionally, a new MTN DEW AMP GAME FUEL limited edition flavor has been announced. The Charged Orange Storm joins the other flavors in the portfolio. This limited edition flavor fits nicely into the flavor portfolio.

Even though this beverage and activation is geared toward the gaming community, the partnership shares some insight on the food and beverage industry. Today, people are as passionate about their favorite things. From football to gaming, companies are learning to leverage those fandoms and appeal to them with new products, limited edition releases and other promotions.

At the same time, companies are aware of the cross-over aspect. For example, I may not be a gamer, but I do enjoy MTN DEW AMP GAME FUEL. For me, the beverage is a perfect choice mid-afternoon when I need to get back into focus and tackle the afternoon. From the closable lid to the grip on the can, all of the “gaming” aspects have other applications as well.

Still, targeting a specific audience creates a built in consumer. From design to event sponsorship, fans watching at home will want to emulate the professional gamers and celebrities they see at these events. If a particular drink or snack can give them an edge against their neighbor, why wouldn’t they try it?

On Saturday, September 14, grab a MTN DEW AMP GAME FUEL and a bag of some Doritos and stream the MTN DEW AMP GAME FUEL Celebrity PRO-AM. The Thunder Esports Center will host popular plays like Shroud, H3CZ and Aydan alongside NBA stars like D’Angelo Russel and Karl-Anthony Towns. Everyone will have to wait and see which pair will earn ultimate victory.

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Are you prepared to unleash your ultimate victory in a can ahead of the Call of Duty: Modern Warfare release?