Lay’s new limited edition flavor is your favorite comfort food


Lay’s new limited edition flavor is pushing the potato chip envelope, again. This limited edition flavor is a perfect fall comfort food.

Are you ready for a new Lay’s new limited edition flavor? Sometimes you just Gotta Have Lay’s. The iconic potato chip has become a favorite with snack fans. While the classic chip is always a tasty choice, the brand is bringing a classic comfort food to its limited edition line-up. Will you be craving it?

Lay’s new limited edition flavor is Lay’s Grilled Cheese & Tomato Soup. This flavor brings the classic soup and sandwich combination to a potato chip. Described as “tomato taste and buttery cheese with underlying creamy and toasted notes,” this chip should be like the classic comfort food that you love but in a more convenient format.

This new limited edition flavor is quite interesting because it takes a different trend. Recently, the push for spice has been huge. Just look at the Flamin’ Dill Pickle flavor that became part of the permanent line-up.

With the Grilled Cheese & Tomato Soup, the flavor is richer, almost indulgent. The butter and creaminess add to that comfort feel.

It will be interesting to see how these flavors are balanced with the tomato flavor. In some ways, the combination is the best bite of rich, sweet and a slight tang.

Thinking about the classic tomato soup and grilled cheese combination, it makes sense for a potato chip to take on that flavor combination. Personally, Lay’s potato chips are usually served with that soup and sandwich pairing. There is something equally as comforting when a little crunch is added to the mix.

The limited edition Lay’s Grilled Cheese & Tomato Soup flavor will be available starting October 21. If you want to enjoy a bite, you better grab a bag before it is gone.

This new limited edition flavor is announced with the annual Gotta Have Lay’s Campaign. Snack fans are encouraged to snap a pick with their favorite snack and have the chance to win all types of prizes, including free Lay’s for a year. The contest begins on October 21.

As you are styling your perfect pic, the new bag design is definitely a stand-out. This new packaging puts those iconic chips on display. In a way, it entices snack fans to grab a bag. Can you resist that bag of chips calling from store shelves?

If you want to show your best gotta have moment, share it at Fans can upload the photos starting on October 21.

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What do you think of the new Lay’s Grilled Cheese & Tomato Soup? Are you going to be searching for the limited edition flavor?